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VL

VelocityLeads

Sales Tech

A five-person sales team tripled useful conversations

4 weeks, including CRM tidy-up 5 sellers and a founder
£12,400/year saved
3x
Useful leads
More first conversations from the same ad spend
£12,400
Admin saved
The sixth hire was postponed for the year
Same week
Follow-up
Warm leads no longer wait ten days
Clearer
Forecast
The founder can see the month without a manual count

The Challenge

VelocityLeads has five sellers and one founder. Leads lived in a spreadsheet and a shared inbox. Follow-ups slipped. The founder guessed the month’s revenue on a Friday. They were ready to hire a sixth person, and wanted to know if AI could delay that hire and grow the pipeline.

Our Solution

An AI consultant redesigned the follow-up rhythm, then we connected a pipeline tool — from £500 — that logs emails, scores who to call today, and drafts the chase. Sellers still make the calls. The Monday meeting uses the tool’s list, not a memory.

Detailed Results

Useful leads: 3x
More first conversations from the same ad spend
Admin saved: £12,400
The sixth hire was postponed for the year
Follow-up: Same week
Warm leads no longer wait ten days
Forecast: Clearer
The founder can see the month without a manual count

We wanted to grow, not buy a call centre. The consultant showed us the follow-ups we were dropping, the software started at £500, and we took the next step with the team we already had.

VL
Katie Morrison
Founder, VelocityLeads
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