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VL

VelocityLeads

Sales Tech

3x pipeline conversion, sales costs cut by 42%

10 weeks including CRM integration and model training 28 sales reps, 4 managers
£760K/year saved
3x
Conversion Rate
Lead-to-opportunity rate from 4.2% to 12.8%
42%
Cost Reduction
Sales team costs reduced from £1.8M to £1.04M
£640K
Revenue per Rep
Up from £380K per rep per year
91%
Forecast Accuracy
Up from 62% with manual forecasting

The Challenge

VelocityLeads had a 28-person sales team generating £10.6M in annual revenue, but their conversion rates were stagnating at 4.2%. Reps were spending 60% of their time on CRM data entry, lead research, and follow-up scheduling rather than selling. Pipeline visibility was poor, with forecast accuracy at just 62%, making resource planning difficult.

Our Solution

We deployed an agentic AI sales platform across the full pipeline: intelligent lead scoring analysing firmographic data, website behaviour, and engagement signals; automated CRM enrichment pulling data from Companies House, LinkedIn, and intent signals; AI-managed follow-up sequences with personalised messaging; and machine learning forecasting models. Human reps focus exclusively on high-value conversations and deal closing.

Detailed Results

Conversion Rate: 3x
Lead-to-opportunity rate from 4.2% to 12.8%
Cost Reduction: 42%
Sales team costs reduced from £1.8M to £1.04M
Revenue per Rep: £640K
Up from £380K per rep per year
Forecast Accuracy: 91%
Up from 62% with manual forecasting

Our reps now spend their time on what they're best at — building relationships and closing deals. The AI handles everything else. We're generating more revenue with a leaner team, and our forecast accuracy means leadership can actually plan ahead.

VL
Katie Morrison
VP of Sales, VelocityLeads
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