VelocityLeads
Sales Tech3x pipeline conversion, sales costs cut by 42%
The Challenge
VelocityLeads had a 28-person sales team generating £10.6M in annual revenue, but their conversion rates were stagnating at 4.2%. Reps were spending 60% of their time on CRM data entry, lead research, and follow-up scheduling rather than selling. Pipeline visibility was poor, with forecast accuracy at just 62%, making resource planning difficult.
Our Solution
We deployed an agentic AI sales platform across the full pipeline: intelligent lead scoring analysing firmographic data, website behaviour, and engagement signals; automated CRM enrichment pulling data from Companies House, LinkedIn, and intent signals; AI-managed follow-up sequences with personalised messaging; and machine learning forecasting models. Human reps focus exclusively on high-value conversations and deal closing.
Detailed Results
Our reps now spend their time on what they're best at — building relationships and closing deals. The AI handles everything else. We're generating more revenue with a leaner team, and our forecast accuracy means leadership can actually plan ahead.
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