BrandForge Agency
MarketingCampaign costs down 55%, ROAS improved to 3.2x
The Challenge
BrandForge managed digital campaigns for 40+ B2B and B2C clients with a team of 35 marketers. Campaign setup, A/B testing, budget reallocation, and reporting consumed 70% of team time. Creative production took 3 weeks per campaign cycle. Attribution was limited to last-click, meaning budget allocation was based on incomplete data. Average ROAS across clients was 1.8x.
Our Solution
We deployed agentic AI across the campaign lifecycle: automated campaign creation and A/B testing with real-time budget optimisation; AI-driven audience segmentation identifying high-value micro-segments; multi-touch attribution modelling revealing true channel ROI; and automated performance reporting with actionable insights. The system operates across Google, Meta, LinkedIn, and programmatic channels.
Detailed Results
Our clients are seeing the best results in their history, and we're delivering them with half the operational overhead. The AI doesn't just automate — it optimises in ways our team never had the bandwidth to explore. Every client's ROAS has improved.
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