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BF

BrandForge Agency

Marketing

Campaign costs down 55%, ROAS improved to 3.2x

12 weeks for full platform deployment across all client accounts 35 marketers managing 40+ client accounts
£1.1M/year saved
55%
Campaign Cost Reduction
Operational costs for campaign management
3.2x
ROAS Improvement
Average return on ad spend across client portfolio
£1.1M
Annual Savings
Combined operational and media efficiency savings
55%
CPA Reduction
Cost per acquisition from £142 to £64

The Challenge

BrandForge managed digital campaigns for 40+ B2B and B2C clients with a team of 35 marketers. Campaign setup, A/B testing, budget reallocation, and reporting consumed 70% of team time. Creative production took 3 weeks per campaign cycle. Attribution was limited to last-click, meaning budget allocation was based on incomplete data. Average ROAS across clients was 1.8x.

Our Solution

We deployed agentic AI across the campaign lifecycle: automated campaign creation and A/B testing with real-time budget optimisation; AI-driven audience segmentation identifying high-value micro-segments; multi-touch attribution modelling revealing true channel ROI; and automated performance reporting with actionable insights. The system operates across Google, Meta, LinkedIn, and programmatic channels.

Detailed Results

Campaign Cost Reduction: 55%
Operational costs for campaign management
ROAS Improvement: 3.2x
Average return on ad spend across client portfolio
Annual Savings: £1.1M
Combined operational and media efficiency savings
CPA Reduction: 55%
Cost per acquisition from £142 to £64

Our clients are seeing the best results in their history, and we're delivering them with half the operational overhead. The AI doesn't just automate — it optimises in ways our team never had the bandwidth to explore. Every client's ROAS has improved.

BF
Marcus Bell
Founder & CEO, BrandForge Agency
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